Our commitment
Element Group Inc. is committed to protecting your privacy. This policy explains what personal information we collect, why we collect it, and how we handle it. We operate under Canadian law (PIPEDA and CASL).
What we collect
We may collect the following personal information:
- Name and email address (contact forms, newsletter sign-up, order checkout)
- Shipping and billing address (orders)
- Phone number (if provided)
- Payment information — entered in Helcim's secure hosted payment form; Element does not store card numbers
- Order history and bike serial numbers (warranty and support)
- Browser and device data (server logs, standard analytics)
How we use your information
- Process and fulfil orders
- Communicate about your order, warranty, or support request
- Send the Element newsletter (only if you opt in)
- Improve our website and product offering
- Meet legal and tax obligations
We do not sell, rent, or trade your personal information to third parties. We do not use your data for automated decision-making.
Third-party services
We use the following services that may process your data:
- Helcim — payment processing. Subject to Helcim's Privacy Policy.
- Resend — transactional email delivery.
- Cloudflare — CDN, DDoS protection, and Turnstile bot verification.
Your rights
Under PIPEDA, you have the right to access the personal information we hold about you, to correct inaccuracies, and to request deletion (subject to legal retention requirements). To exercise these rights, contact us at info@elementgroup.ca.
Security
We implement industry-standard security measures including HTTPS encryption, access controls, and minimal data retention. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Cookies
We use essential cookies for session management and cart persistence. We do not use third-party advertising cookies. You can disable cookies in your browser, though some site functions may not work as intended.
Updates to this policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated date. Continued use of our site after changes constitutes acceptance of the revised policy.
Contact
Questions about privacy? Reach us at info@elementgroup.ca or write to: Element Group Inc., 3080 Yonge Street, Toronto, ON M4N 3N1.